Based in Los Angeles, LaFrancé is the official lifestyle brand of LaMelo Ball — where luxury craftsmanship meets effortless cool. Each piece walks the line between fashion-forward and laid-back, reflecting Melo’s signature blend of confidence and creativity. Produced by hand in L.A., the brand focuses on premium materials, timeless design, and comfort built for movement. From bold statement tees to elevated streetwear essentials, LaFrancé embodies a lifestyle of precision and personality — proving that real style doesn’t chase trends, it creates them.

From North Carolina’s creative underground, Hold On Pain End$ brings purpose to streetwear. Every piece tells a story of resilience — stitched with messages that speak to struggle, faith, and perseverance. Known for its bold “HOPE222” graphics and standout colorways, the brand blends raw emotion with wearable art. It’s not just fashion — it’s therapy through fabric, a reminder that pain has power and healing has style. Each drop carries the same message: keep pushing, keep shining, keep believing.

Born in London, Battaleone Ltd merges street rebellion with refined craftsmanship, shaping a darker, more deliberate form of luxury. Each piece — from heavy leather bombers to sculpted denim — carries a sense of power, precision, and purpose. The brand’s aesthetic lives between grit and grandeur, with silhouettes built for those who lead, not follow. Battaleone isn’t about noise — it’s about presence. Understated yet commanding, every design reflects London’s underground energy translated through a global lens. This is modern armor for a generation redefining what strength looks like.

Born in Dallas, Dysid Supremacy redefines prep through a street lens — turning classic rugby silhouettes into statements of color, confidence, and community. The brand’s signature collared tees fuse vintage athletic energy with modern attitude, blending Southern flair and bold design into a look that’s instantly recognizable. Worn by both the trendsetters and the tastemakers, Dysid bridges nostalgia with new-age swagger. It’s collegiate, but with edge; polished, yet unapologetically loud. Every drop captures a movement built on unity, individuality, and pure style — proof that prep can have personality.

Born in Harlem in 2010, VLONE stands as a symbol of individuality and rebellion. Built on the mantra “Live alone, die alone,” the brand embodies self-expression, independence, and raw authenticity. What started as a conversation among friends became a cultural movement that reshaped the intersection of music, fashion, and street life in New York and beyond. For over a decade, VLONE has refused conformity — each limited drop sparking its own wave. Now entering a new era, the brand continues to champion fearless creatives who break boundaries, proving that true influence is built, not borrowed.

Founded in 2015 by Rhuigi Villaseñor, RHUDE channels the pulse of Los Angeles into luxury streetwear with storytelling at its core. Each collection fuses refined craftsmanship with raw energy, blending American iconography and nostalgia into a modern cultural lens. Villaseñor’s vision draws from his personal journey — a Filipino immigrant shaping his identity through design, art, and rebellion. With no formal fashion training, his foundation came from his mother’s tailoring and his own eye for construction. The result: pieces that feel lived-in yet elevated — capturing the tension between aspiration and authenticity that defines today’s generation.